Event Details
October 16-19, 2026
Topics
Wellness doesn’t exist in one category. Topics explored at WellAF are interconnected parts of daily life that shape how people feel, what they trust, and the choices they make for themselves and their families.
Food & beverage
What you and your family consume.
Personal & home care
What you put on your body and what you bring into your home.
Wellness practices
What makes you healthy and what makes you sick.
Environmental
What’s in the water, the air, and the land that impacts wellbeing.
Behaviors
How you learn, play, socialize, raise your kids, and spend your time.
The business of wellness
Where practitioners and creators build purpose-driven, sustainable businesses that serve their communities.
Our voices
WellAF partners with experts and onstage talent who are leaders in their categories and who best represent our mission to deliver valuable, straightforward, evidence-based health information to consumer audiences. Our exhibitors and vendors represent a diverse and exciting mix of creative-meets-commerce, deserving of discovery and support. We look for people who love to share information, answer questions, and serve as reliable guides through a confusing landscape.
Brooklyn Decker
Speaker
Shana Spence
Speaker
Toni Farmer
Speaker
Dr. Elisabeth Porter
Speaker
Kathryn Kellogg
Speaker
Ceci Kane
Speaker
Jacob Foods
Speaker
Megan Roup
Speaker
Dr. Jessica Knurick
Speaker
Tefi Pessoa
Speaker
Blair Imani
Speaker
Lainey Soodsma
Speaker
Cindy Leigh Neighbors
Speaker
Farmer Cee
Speaker
Sample agenda
Wellness explored through experiences that feel collaborative rather than prescriptive.
Welcome sessions
- Current partners welcome newcomers
- Fellows orientation
- MedSpa masterclass — influencers and medical experts mingle at the spa
Check-in experience
- Hospitality suite with refreshments, face towels, and nail bar
- Ranch-front porch photo opportunity
- Vendor displays and welcome gifts in the lobby
Sky terrace dinner
Sunrise Pilates on the terrace
Breakfast — brain wake-up
Main-stage sessions
- Personal care with a beauty chemist and informed shopper influencer
- Balancing hormones
Skill building
- Building trust online to become “the friend that knows things”
Activity and excursion
- Kayak Lake Travis
- Bats & Rats: A Lecture
- Fly Fishing Guided 101
Dinner
Choice creates ownership
Instead of prescribing a single path, we invite attendees to choose how they engage with each topic. Following each panel, attendees are given their choice of breakout sessions to more deeply connect with the information.
Educational panel
A deeper dive into the topic with additional knowledge.
Content bootcamp
Hands-on content training designed to build practical creator skills.
Immersive experience
Customized experiences and gifting suites connected to the topic.
